Digital Marketing Strategy & Sales Funnels for Business Owners (SkillsFuture Eligible)

Time: 10am to 6pm
Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

80% hands-on, small class training, max. 8 participants
As seats are limited please register early.

Course code on SkillsFuture Directory: CRS-N-0045617

Is your business ready for 2019?

Digital Marketing has evolved so much in the past few years, and we have decided it is important to share the latest changes, and what we think is required for companies to grow their business and sales with an Integrated Digital Marketing Strategy.

Hands-on digital marketing strategy and introduction to Facebook, Email Marketing, Google Analytics, and SEO Strategies for beginners. Participants will get to try hands-on of each topic, and ask questions about integrated digital marketing strategy, ideas, concepts and tools.

You might wonder, what is an Integrated Digital Marketing Strategy?
We created a video as embedded below to help explain that! :)


Overview of Course Outline:

• Define digital marketing sales funnel and understand the process
• Role of digital marketing apps and framework
• Equip participants with digital marketing strategy concept and best practices
• Introduction to Facebook Marketing & its best practices
• Launching a Facebook Ad & Target Audience Settings
• Introduction to MailChimp Landing Page for Lead Generation
• Introduction to MailChimp’s automation, re-send/re-targeting features
• Introduction to Google Analytics and it reports

Learning outcome 1: Digital marketing for business

• Define digital marketing
• What is its role in a digital apps and framework
• Overview of the digital marketing process

Learning outcome 2: A buyer’s journey on the internet

• A buyer’s journey on the internet
• How these digital marketing platforms and apps must be integrated to address a typical buyer’s journey on the internet

Learning outcome 3: Introduction to Facebook Marketing & Advertising

• How can your content get more organic reach?
• Why paid ads are better than organic reach?
• Types of Facebook Posts/Ads you should focus on creating
• Design a Facebook Ad in PowerPoint
• Ad settings in FB Page (Basic targeting) / Facebook Ad Manager (Advanced targeting)

Learning outcome 4: Introduction to MailChimp Landing Page for Lead Generation

• What is MailChimp?
• What can you do with MailChimp?
• MailChimp Landing Page Design & Development
• MailChimp Reports & Re-targeting/Segmenting Features

Learning outcome 5: Introduction to Google Analytics

• Setup Google Analytics tracking code
• Explore Google Analytics reports
• Highlight important reports to note
• Features within Google Analytics
• Top 10 SEO Strategies for website to be ranked Google

Learning outcome 6: Develop a strategic digital marketing plan
• Introduction to continuous optimization process
• Map out your digital marketing strategy for your business

Learning outcome 7: Get your questions about SEO answered (if any)

• Final Consultation and Q&A
• Consultation with Trainer (max. 5~10 min per participant)

What you will need to bring to class:
• Laptop, charger
• Mouse, mouse pad

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.

Ticket options:
(a) Peatix (includes Peatix fees)
(b) SkillsFuture Credits : Email us
(c) For Corporates, you can email us to arrange for payment. Payment needs to be received 7 working days prior to course start date, otherwise, employees will need to pay first and claim from company.

This workshop is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits,

Course code on SkillsFuture Directory: CRS-N-0045617

Email us at skillsfuture@skycrm.asia for payment instructions to pay us directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants for invoicing purposes:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

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About the Founder & Lead Trainer

Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.

She started her first company in 2010, and wanted to provide quality training which made her venture into public and corporate training in 2015, equipping her clients in Social Media Marketing, Integrated Digital Marketing, Infographics Design, and other key digital marketing topics. Till date, she has conducted more than 1,500 hours training and is an ACTA certified trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and perform better at their tasks at work or in their business.

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Follow @skydigitalagency on Instagram
Follow @thegooddesigners on Instagram

Other SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ MailChimp Email Marketing for Beginners
✓ Instagram Marketing for Beginners
SEO Internet Marketing for Beginners
✓ Winning with an Integrated Content Marketing Strategy (New!)
✓ Facebook Marketing Masterclass and Chatbots (2 days) - (New!)
✓ Social Media Marketing BootCamp - (New!)
✓ Integrated Digital Marketing Strategy for Beginners (New!)
Integrated Facebook Marketing for Business and E-commerce Owners (2 days)
Integrated MailChimp Email Marketing for Business and E-commerce Owners (2 days)
LinkedIn Marketing and SlideShares Content Strategy (New!)

Enquire with us at workshops@skycrm.asia

Connect with us on:
Facebook | Instagram | YouTube | Website

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More reviews of our workshop are also available on our Facebook Review Page

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1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.
Our office is beside Hong Leong Building, 3 mins walk from Download Line, Downtown Station, exit A.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
Alternatively, you can park at Telok Ayer's Public Car Park.

For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia on your requirements, and we will be in touch with you within 2 working days.

Fri Jul 12, 2019
10:00 AM - 6:00 PM SGT
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6 Raffles Quay, #15-00, Singapore 048580
Digital Marketing Course SOLD OUT $428.00
Venue Address
6 Raffles Quay, #15-00, Singapore 048580 Singapore
Grow your business with Digital Marketing!